Electronic Marketing Resources Abstract:The purpose of this report is for the reader to understand that technology is a necessity to nearly all aspects in modern day businesses to compete with others.   Internally, technology is used to provide faster and cost efficient services to deliver the needs to the consumer.  Externally, technology is offered for better response from the customer.  Considering that technology evolves, competitors must evolve along with it to stay ahead...

Sir Shannon Scott WilliamsApril 22nd, 2011MGMT230Unit 5: Discussion Board The International University of Japan (IUJ) is an educational facility based in Japan.  IUJ mission is to “train candidates to contribute a practical resolution for global problems in various countries and regions of the world, as well as organizations including governments and companies” (IUJ, 2011).  Students may chose from an international relations program or...

Sir Shannon Scott WilliamsApril 13th, 2011Unit 4: Discussion Board The process for deciding what to name a company is very important for many reasons.  Reasons that include legal matters, attracting customers, and a name that helps define a company are just a few to name.  Regardless if a company is new, merging, or changing structure for example these are situations which companies must consider choosing the perfect name. Possibly the...

Sir Shannon Scott WilliamsMGMT230Unit 3: Discussion Board             The idea of converting a traditional walk-in store into an e-business takes careful planning and consideration.  For those who are interested, they should plan a gap analysis first.  A gap analysis is a technique used to “help managers decide upon marketing strategies and tactics” (Marketing Teacher 2011).  This helps determine where the business currently...

Shannon Scott WilliamsMarch 31nd, 2011MGMT230Unit 2: Discussion Board             In the market world there are two different types, we have the traditional walk-in stores and the e-commerce stores; e-commerce being an online store.  Walk-in stores in the past were much smaller compared today due to the simple fact that if you buy more in bulk, your inventory will be cheaper, thus these...